HP Instant Ink: Blimey, oh Riley!

As a VO from an acting background I love it when agencies hand me a character to play, instead of a list of adjectives as a starting point. Director Tyson and Grayson Music came to me with ‘Riley’ as a fully fleshed-out character just in need of a voice - “a busy, creative young mother and entrepreneur who meets each day with confidence, drive and a sense of possibility”. In a voiceover landscape now awash with AI, videos where the agency aims to create a real person, rather than hitting tired tonal descriptors, will always hit harder and do more for the brand.