Rowntrees/Pirulo: say that again??

There’s not much that’s more important in a commercial than the name of the brand. But in this session for Pirulo (the European arm of British confectionery firm Rowntrees), how exactly to say the brand name was up for debate. The ad would run in Germanic countries, so a Germanic pronunciation was favoured by their team. However the Spanish team favoured a more pan-European sound, so that it would sound natural across the continent. Of course, my natural British vowels were nothing close to either of these options - but we found a solution in the end that kept everyone happy.