Tilda’s timelapse: a question of perspective

For Tilda’s timelapse film of the basmati rice growing season the client asked for their usual chirpy brand voice, upbeat and bright — and it might have worked, but I had another idea. I suggested we try a close‑mic, intimate read. By bringing the mic closer and softening the delivery, the narration becomes like someone sitting beside you, watching the changes unfold and quietly pointing them out. It’s less about selling and more about sharing a moment. That way, viewers feel invited in, attentive and connected. For brand videos, which can end up sounding much of a muchness, intimacy can be the difference between being heard and actually being listened to.